Go Girl Advertisement, Branding 

Go Girl is an empowering project designed to engage girls aged 14-19 in London with Nike Plus. The initiative centers around a series of live meet-and-greet events featuring prominent female athletes, encouraging young girls to embrace sports and fitness. To promote this, I created a series of eye-catching posters placed strategically around the city, each featuring a QR code offering exclusive rewards via the Nike Plus app, such as limited-edition gym apparel.

 

The posters motivated participation by indicating the miles needed to run to reach the next promotional point. Upon completing the circuit and scanning all the codes, users could unlock discounts for Nike and popular fashion brands like BooHoo and PrettyLittleThing. This initiative not only increased engagement with the Nike Plus app but also promoted participation in existing Nike running groups and routes across London. I developed a cohesive brand identity for the project, including a logo, promotional posters, apparel designs, and engaging illustrations.