The Coffee Guild Branding

The Coffee Guild is a self-initiated project developed to create a brand identity for a conceptual coffee café targeting freelancers who seek a comfortable space to enjoy meals and coffee together. The challenge was to convey the café’s commitment to high-quality, organic ingredients while highlighting the fact that their coffee is ground in-house, all while appealing to a broader, more casual audience.

 

For this project, I designed a comprehensive brand identity, including logo variations, brand patterns, store and signage mock-ups, as well as print and social media collateral.